Contrary to popular notion (and the city's street and welcome signs, which feature an iconic rose bloom), Roseville is not named after the flower but after Denison Rose, a hero of the War of 1812. His son William Rose was named the first postmaster in 1836. Roseville incorporated as a village in 1926 and as a city in 1958. Known as a "bedroom community" because of its location halfway between Detroit and Mount Clemens, the city reached its maximum population in 1970. Today, Roseville is experiencing a major commercial boom that includes a renovation of Macomb Mall, one of the first malls in the country.