Focused investments in customer success offer large demonstrable returns. Everyone talks about customer focus these days, but achieving it requires you to go far beyond "customer advocacy": you must bring your customer's perspective into every aspect of your business strategy, with a relentless focus on helping customers achieve measurable business outcomes. This doesn't just happen. It requires a comprehensive, tested blueprint. Competing for Customers gives you that blueprint. World-renowned customer success expert Amir Hartman and Oracle Chief Customer Officer Jeb Dasteel show how to integrate all facets of customer-centricity, making them all work together from lead to revenue to retention.

Using new examples from great companies like Oracle, Cisco, FedEx, P&G, and Deutsche Bank, they identify a foundation of unifying principles and tactics that work. Next, they guide you through every step of planning and execution, supporting you with clear tools and templates based in real organizational practice. The best way to reap long-term profits is to embed your customers' success throughout your own corporate DNA. That's what the world's best companies do. Competing for Customers doesn't just teach the lessons they've learned: it helps you apply those lessons right where you are, right now.

WHEN YOUR CUSTOMERS WIN, YOU WIN

• Drive revenue and profitability by refocusing everything you do on measurable customer outcomes
• Master a roadmap for planning and executing winning customer success strategies
• Learn from customer success innovators at Oracle, Cisco, GE, Rockwell, and Telogis

"Customer focus" and "customer advocacy" are no longer enough. Today, customers can walk away from your products and services at a moment's notice. There's only one way to make sure that doesn't happen: focus relentlessly on helping your customers achieve measurable business outcomes.

Not just once. Not just before the sale. You need to drive customer outcomes constantly, throughout your entire relationship-and make sure your customers know it. This doesn't just happen. It requires a comprehensive, tested blueprint that integrates everything you do. You'll find that blueprint right here.

Using examples from great companies, the authors identify the unifying principles and tactics of customer success delivery. Next, they guide you through every step of planning and execution, supporting you with clear tools and templates based on actual practice.

You'll learn how to embed a distinct focus on customer success in your corporate DNA, so your customers' success really is yours, and vice versa. If you want to attract and keep profitable customers, this is how you do it.