Strategic planning is what separates managers and leaders. It is the essential and critical skill that guides a business to better performance and long-term success. Thinking and acting strategically will focus your efforts, unify your team in a single direction and help deliver you through tough business decisions.

In Be Strategic, the Penguin Business Expert guide, Dr. Max McKeown reveals his practical guidance on how to create a winning strategy and lead your team to deliver it. From defining your goals to achieving them, McKeown's applied framework and expert tips, from more than 15 years working as an industry-leading behavioural strategic coach, will deliver all the expertise you need for a competitive advantage in any industry.